Metaverse

Aradhya Pandey

Welcome to the metaverse, a collection of substitute cloud based vicissitudes in which employees work, play, and socialise. You can call it whatever you want: the metaverse, the rear view realm, the AR Cloud, the Magicverse, the Spatial internet, or Live Maps, but one thing is certain: it's arriving, and it's big.

There are numerous interpretations of the term "metaverse" if you Google it. According to Wikipedia, it is a collaborative immersive shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space, which includes all imaginary environments, wearable technology, and the Internet. The term "metaverse" is a combination of the root word "meta" (meaning farther than) and "universe." It is frequently employed to describe the concept of an issue that will affect the internet made up of persistent, shared, 3D virtual spaces linked into a perceived virtual universe.

The survey this year is applicable to all consumer industries, but it focuses on consumer goods, retail, and travel. Accenture polled 11,311 consumers online from 16 countries, including Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Italy, Singapore, Spain, Sweden, the UAE, the UK, the US, and Vietnam.

More than half (55%) of consumers agree that more of their lives and livelihoods are moving into digital spaces, according to the Accenture Technology Vision 2022 report, "Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business." In response, the vast majority (90%) of retail executives said they expect leading organisations to push the virtual world's boundaries to make it more real. Furthermore, 72% of the global 45% of executives believe the metaverse will have a positive impact on their organisations, and that it will be breakthrough or transformational.