BY SHOHORAT MAHAPARA PURNATA
We can describe an "elevator pitch" as a brief, persuasive speech to sell a product, service, or idea. It's named for the time it takes to ride an elevator from the bottom to the top of a building (roughly 30 seconds or 75 words).
Elevator pitches are often used in networking activities such as conferences, job interviews, and cold calls. But an elevator pitch can also be used in other situations, such as pitching an idea to a potential investor or partner.
A good elevator pitch is clear, concise, and persuasive. It should quickly and easily explain what you do and why it's valuable to your audience.
But what if you want to take your elevator pitch to the next level? What if you want to create an elevator pitch that is genuinely elevated?
Here are a few tips:
Start with a strong hook. Your hook is the first sentence of your elevator pitch. It will grab your audience's attention and make them want to learn more.
A good hook is specific, intriguing, and relevant to your audience. For example, instead of saying, "I'm a social media consultant," you could say, "I help businesses increase their sales by 20% using social media."
Focus on your audience's needs. What are your audience's most significant challenges? What are they hoping to achieve? Your elevator pitch should focus on how you can help them solve their problems and reach their goals.
For example, instead of saying, "I'm a web designer," you could say, "I help businesses create professional and engaging websites that attract new customers and grow their business."
Use strong language and storytelling. When delivering your elevator pitch, use strong language and storytelling to make your message more memorable and engaging.
For example, instead of saying, "I'm a software developer," you could say, "I build innovative software solutions that help businesses streamline their operations and save time and money."
Be confident and enthusiastic. When you're delivering your elevator pitch, be sure to be energetic. This will show your audience that you're passionate about what you do and believe in your product, service, or idea.
Here is an example of an elevated elevator pitch:
Hook: I help businesses increase their sales by 20% using social media.
Problem: Many businesses need help generating leads and sales from social media. They need more time or expertise to create and manage effective social media campaigns.
Solution: I offer social media consulting and management services that help businesses create and implement social media strategies that drive results.
Call to action: If you want to increase your sales with social media, schedule a free consultation with me today.
This elevator pitch is elevated because it:
- It starts with a strong hook that grabs the audience's attention.
- Focuses on the audience's needs by addressing the problem of generating leads and sales from social media.
- Offers a clear and concise solution to the audience's problem.
- Includes a call to action that tells the audience what to do next.
In addition to the tips above, here are a few more things you can do to elevate your elevator pitch:
Use data and statistics to support your claims. This will make your pitch more credible and persuasive.
Personalize your pitch to your audience. Tailor your message to the specific needs and interests of the person you're talking to.
Practice your pitch regularly. The more you practice, the more confident and polished your delivery will be.
By following these tips, you can create an elevator pitch that is genuinely elevated and will help you stand out from the crowd.
Here are a few additional tips for elevating your elevator pitch:
Use a story. Stories are a powerful way to connect with people and engage their emotions. Incorporating a story into your elevator pitch will make it more likely to stick in their minds.
Be specific. The more specific you are, the more believable and credible you will be. Avoid vague statements like "I help businesses grow." Instead, focus on specific results that you can achieve for your clients.
Be passionate. If you're passionate about what you do, it will show. Your audience will be more likely to be interested in what you have to say if they can sense your enthusiasm.
By following these tips, you can create an elevator pitch that is genuinely elevated and will help you achieve your business goals.
Sources:
Elevator pitch. (2023, August 14) In Wikipedia. https://en.wikipedia.org/wiki/Elevator_pitch
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